Cycle for Change Press conference – Tokyo
With the departure date only a few days away, we have been busy this week taking advantage of as many press opportunities as possible. On Wednesday the 22nd we had a meeting with Bicycle Club one of Japan’s biggest cycling magazines, care of our great sponsors at Nichinao. After a great discussion they let us now that we will be featured in the August 20 edition of Bicycle Club.
Following our success with Bicycle Club, yesterday we had a full press conference at the Ministry of the Environment in Central Tokyo, attended by reporters from all the main media outlets in Japan including, NHK the national broadcaster, Nikkei, Asahi Shinbun, Kyodo news service and Sankei Shinbun. We were able to present the project to the asssembled media for over forty minutes and after a lengthy presentation took a wide variety of questions about our partnership with WWF, the goals of the project and fine details of the trip itself. From discussions with a number of the journalists, Cycle for Change will be getting significant ongoing coverage in the Japanese press our trip.
To be fair it was a fairly daunting prospect to be sat in front all those journalists but through a combination of English and Japanese I think we left a great impression and now we are looking forward to alot of great coverage over the next few months.
With that we are only two days away now from getting on the plane at Narita and starting the real journey itself. After two years of thinking and planning it is all finally coming together, and now we just cant wait to get started. – Bring on the Himalayas.